Six Good Reasons to Use Pay-per-Click Marketing!

Have you ever wonder how to attract truly qualified visitors to your site - the kind that actually want the types of products you are selling and are currently looking for them now?

In marketing, there are two lead generation philosophies to consider - so called "push" and "pull" marketing methods. In "push" marketing, you typically reach out to an audience by calling them (telemarketing), direct mailing them, emailing them, advertising on TV or radio or in traditional print media or via banner ads, and hope that your message resonates with them so that they either positively respond to your call or call/email you when they see the advertisement. Typical direct mail or email campaigns are conducted to thousands or tens of thousands of identities in the hope that some small percentage might respond. The same applies to telemarketing campaigns. In the end, perhaps 1% to 5% of those reached might actually respond - and that does not mean buy - that usually means they become a lead. The cost of generating those leads varies by industry and audience but, ultimately, the ROI is often low and the cost, effort and elapsed time high.

"Pull" methods, on the other hand, are designed to let those who need and want your products and services come to you - when they want it and with a pretty high likelihood that it is your kind of product they are seeking. Search engines on the Internet are one very prominent example of "pull" marketing. When a user types in "herbal remedy for anxiety" they are very clearly specifying what the want, and by virtue of the fact that they are conducting the search, it is likely that they are looking for a solution NOW!

So how do you make sure that when the user enters that search phrase, they find you? Quite obviously, you would want your site information to appear high up on the list of returned results. What is not so obvious is how to make that happen, and how to determine EXACTLY what message the user sees when your listing appears.

Traditional search engine registration and optimization programs are one way to get listed as high as possible. And, don't get us wrong - they are very valuable and should be a part of your overall site marketing plan. However, the downsides of of relying on this entirely are:

• There are hundreds of thousands of sites doing exactly what you are doing and competing for the same users
• Search engines usually take from two to six months to "spider" your site or register your efforts to become visible; meanwhile, you are still pretty much invisible to your target audience
• The exact message the user sees varies by search engine and you have only limited control over that - and certainly, the kind of listing that becomes visible seldom is designed to elicit immediate action

That is where Pay-Per-Click adverting comes in. Most, if not all, of the major search engines offer advertising programs that enable any web site to "buy" premium position in search results - as high as number one on page one. And, you only pay for the privilege if someone actually clicks on your listing and visits your site. Often, the cost of a visitor ranges from as low as 5c for the click, and while most will tend to be in the 10c to 50c range, can of course be more expensive. However, when compare the cost of acquiring one visitor with that of targeted email, direct mail or banner advertising, PPC costs almost always are the lowest. And that is because you are reaching those who are looking fro your product or service, at the time they want it and, best of all, with the message you want them to see.

What happens on your site is then very much up to you (with our help, of course, should you want it). But that applies to any method by which you reach them. Converting those visitors into a sale is, of course, the ultimate objective but, all things being equal, the combination of cost and timing of acquiring a new customer is almost always better via PPC that any other method.

So, here are six reasons why you should consider using PPC marketing to drive traffic and sales to your site:

1. You can become visible much more quickly than in traditional search engine placement programs - and that means a faster flow of visitors and business.
2. You can control almost exactly where you want to be seen in the returned results - first, second, tenth or any other position. While you are bidding for that position against other advertisers, their are tools and services such as ours that help to ensure that you can be listed where you want and when you want.
3. You control the message the user sees - from the title of the search result to the more detailed description of your product or service. Thus, you can very deliberately and effectively target what the user sees and how you want to attract them.
4. You can manage the flow of visitors almost like turning a faucet higher or lower. By altering the cost you are willing to pay per click, you will list higher or lower and thus attract more or fewer leads. And it's all in your control
5. You can reach almost 80% of all web users via just two such PPC program operators which feed almost every major search engine on the web today. That is unbelievable reach for relatively little incremental work.
6. The results are measurable - a very important aspect of any marketing program. PPC engines typically report on exactly how many visitors each search word or phrase generated for you over any period of time. And, by working with us, we can extend this to include a full ROI Analysis, recording not only visits, but orders and revenues as well, so that you can fine tune your program, down to the individual search phase or word.

Your marketing strategy should incorporate an appropriate mix of programs, including free listings, targeted email, affiliates and even offline marketing. However, if you want quick, measurable and controlled results, then few marketing methods offer a more effective way to achieve this than PPC.

If you would like to talk to us more about how PPC programs might work for you and to get a FREE QUOTE on how we can help you, either click on the link above, or call us at 561-702-6919.

Don't let your competition bury you online - get a FREE QUOTE now!