PowerROI Services

Based on years of experience and success in marketing, sales and business operations, PowerROI has developed a comprehensive, tried and tested range of marketing, business planning and business management services, spearheaded by our flagship marketing service, PowerMarketing™.

PowerROI's services include:

• PowerMarketing™, a comprehensive service offering to maximize your web operation's ROI.
• WebPower Seminar Series, a quarterly seminar for entrepreneurs, marketers and web masters to introduce them to the tools and services available for them to take a do-it-yourself approach to web marketing.
• PowerPlanning™, a complete range business planning, business development and marketing strategy consulting to help small to mid-sized businesses reach the "next level".

PowerMarketing™ - Maximizing your web site ROI

Operating a web site is much more than purely building one and hoping "they will come". Nor is it simply about driving as much traffic to your site as possible (although that certainly helps!). PowerROI's PowerMarketing™ service is a comprehensive, highly effective and proven offering that will help you to maximize your return on investment from your web site. PowerMarketing™ incorporates three complementary services, described below, that help you to build the foundation for a highly effective and profitable web presence.

PowerAnalyzer™ - Assessing where you are and where you want to go

The foundation of every great Internet marketing plan is a thorough understanding of your business, target audience, strengths, weaknesses, competition and unique selling points, coupled with a clear and concise set of business goals and objectives for your web presence. It sounds easy, but often as business owners we don't look objectively at all of these items and often do not take the time to make this assessment or to set or adjust our objectives.

The first phase of any PowerMarketing project is the analysis phase, during which our team works with you to familiarize themselves with all of the above items, and to help determine and clarify the most appropriate objectives for your web presence.

During this review, we will:

• Review what your business is selling - exactly what products & services, how they are sold (online shopping cart, offline via a sales team), how they are priced, how to improve cross-selling and up-selling
• Identify and target the right visitors by analyzing who your current and prospective customers are
• Evaluate the competition, how they sell and price their products and how you stack up against them
• Quantify why customers and prospects want your products or services - in other words, enunciate your unique competitive advantage so that you can best express them in your marketing materials and messages
• Identify and quantify your business web site objectives, so that you can set some goals, determine how to achieve them, and then measure your progress

The output of the PowerAnalyzer phase will be a report summarizing the above and highlighting those aspects that should be taken into account in building and effective marketing strategy.

PowerStrategy™ - Planning the path to Success

Armed with the PowerAnalyzer™ analysis, our team will work with you to determine the most appropriate mix of marketing tools and methods, both online and traditional, to meet your business objectives. Years of successful marketing and sales experience enables us to formulate and, optionally, execute highly effective marketing programs that will maximize your web site's ROI in achieving your business objectives.

The PowerStrategy™ process will focus on:

• Identifying what actions you would like visitors to take when they visit, and what results you would like to achieve. For some sites, it might be having users fill in a form for a quote, a downloaded white paper or to register for a seminar; for others, it might be placing an online order; for yet others it might be to simply register for a newsletter
• Recommending how best to fine tune your site content and landing pages to elicit the desired action from site visitors
• Planning and budgeting the most appropriate and effective marketing campaigns to reach your target audience - including search engine optimization, pay for performance marketing, opt-in email, affiliate marketing, e-zines and more ...
• Identifying the most appropriate tools and services to help you meet your web site objectives
• For each campaign, helping to draft the most effective marketing messages to attract visitors. For PPC engines, for example, that might involve working with you to build a list of all of the appropriate keywords and phrases, determining what title and descriptions to use, evaluating competitors and their listings, and deciding what landing page to target.
• Identifying and quantifying the metrics to measure where you are today, and how your chosen marketing strategy impacts your web site success. Any marketing campaign MUST be measured on a regular basis in order to ensure that the best results are obtained. That means putting in place the right tools and processes to identify who visited, what drew them there (down to the exact search phrase, or email blast), whether or not they took the desired action and how much each visit cost. And, in aggregate, how each campaign has performed in terms of cost, visits, conversions, revenue and ROI. Unless you make tracking, measurement and report a priority, you will never be able to maximize the ROI on your marketing expenditure.

At the end of the PowerStrategy™ phase, we will have documented a marketing strategy and a set of marketing programs, tools and services with a timetable for implementation, estimated costs, a budget and targeted milestones to measure against. In all likelihood, we will recommend a phased, sequential approach, tackling the quickest and most effective programs first, and those that help to lay the foundation for the next ones.

PowerPerform™ - Executing the Plan

PowerROI's seasoned team will work with you to execute any and all of the recommend programs, from soup to nuts. As part of PowerPerform™, will:

• Implement, execute and manage each of the identified campaigns in accordance with an agreed timetable
• Continually evaluate the campaign results and, based on them, recommend how best to optimize your messages, web site content and flow to obtain the greatest conversion rate from site visitors
• Identify exactly who is visiting your site, what brought them there and what they did when they got there, helping to evaluate why visitors do and do not convert into customers or leads
• Ensure that you are communicating with prospects and customers using the most effective follow-up mechanisms, including auto-responders, newsletter, e-zines and more
• Continually measure, review and revise each component of the marketing program to ensure maximum ROI, tracking every aspect of your web campaigns, from campaign costs, to visits, clicks, conversions and revenue generated.

PowerMarketing™ can help you to achieve the kind of ROI you only dreamed of. Get a FREE QUOTE now, or call us at 561-702-6919 for more information. Don't let your web site stagnate - TAKE ACTION NOW!