PowerROI Success Stories

The proof is in the eating, so they say. So we thought we would, from time to time, relate to you a story or two about some of the projects we have recently undertaken, so that you can get a feel for just what we can do for you!

Native Remedies - The Psychologist's Natural Choice

The Problem

Native Remedies is an on-line store for natural remedies, created by a clinical psychologist to address complex issues and disorders such as depression, anxiety, menopause, ADHD and others. Native Remedies wanted to launch their brand new on-line store, introduce 25 new products, and attract enough quality traffic within 60 days to:

• Identify which of their products sell and which ones don't
• Quantify what their visits and conversion rates are and how to influence them
• Determine what their basket size was and how to increase it
• Create an ongoing marketing program to increase sales by at least 50% month over month

And, of course, they wanted to ensure that this 60-day program could be conducted within a reasonable budget.

The Solution

Knowing that simply building a web site and submitting it to search engines would not enable them to meet their goals, Native Remedies chose to implement PowerMarketing™ to help them devise a strategy, execute it and measure the results.

Given the urgent nature of their project and the need to drive highly qualified traffic very quickly, the first phase of the project was designed to focus on pay for performance marketing - using pay-per-click search engine strategies to drive qualified traffic at reasonable costs and in sufficient quantity to enable them to achieve their objectives.

A 60-day pilot project was established with the above objectives in mind. During that time, we:

• Reviewed the products, site and competition to identify Native Remedies' positioning, positive attributes and target audience
• Chose an optimum range of search terms with which to attract traffic
• Reviewed and revised the site to provide the best chance of closing sales from visiting users (an ongoing project for any web site)
• Set up the traffic generating programs within the agreed budgets

The Results

Native Remedies generated traffic from the first day it launched, and closed its first sale on that first day! As we monitored traffic, where it came from, what the users were looking for, where they landed on the site and who bought and who did not, we were able to ascertain and advise Native Remedies on:

• How to improve content to increase conversions (some products increased from less than 1% to over 3%)
• How to increase basket sizes with up-selling and cross-selling strategies (and, as a result, basket size increased by 70% at the end of the pilot phase)
• Which products to focus on, which to cross-sell, and which to put "on the back burner"

The end result was a project in which:

• Order flow increased 100% month over month (and continues to do so), with only a nominal increase in marketing costs
• Basket size was increased by 70% so that customer acquisition costs are now fully covered by the margin on each new sale
• Key products now have predictable sales volumes, allowing Native Remedies to better plan their inventory and marketing programs
• A go-forward strategy was able to be created with the knowledge of what brings visitors to the site, what induces them to buy, and what site messages work best

Native Remedies continues to deploy PowerMarketing, not only for pay-for-performance marketing. We are now working on its web site search engine submission and optimization program (with the full knowledge of how to optimize that, given our pilot program). In addition, Native Remedies is now moving forward with an Affiliate Program, distributor/reseller program, and new auto-responder based programs for subscription business. and that is only the beginning- stay tuned for more!

ADS - The Leading CRM Provider in the Midwest

The Problem

ADS is a leading provider of customer relationship management (CRM) solutions, based in Cincinnati, Ohio, and serving the three neighboring states (OH, IN, KY). While there are many companies in the very competitive space, few provide the level of expertise, professionalism and experience that ADS does in implementing their solutions.

Given that their competitive advantage is in the level of service they provide, the overall ticket price of system sale is high, and not appropriate for on-line sales. However, ADS had some ago invested in building a web site that was failing to generate any meaningful inquires or leads, and their telemarketing expenditure was yielding very little payback, with a cost per lead that was totally unacceptable.

The Solution

ADS engaged PowerROI to advise them on how to drive up the rate of incoming sales leads at a much reduced cost. After analyzing what ADS does, what they sell and what the sources for leads might be, PowerROI advised ADS to view their web site as a powerful source of reasonably priced leads, and to work with them to develop appropriate strategies and programs to bring that to fruition.

Since ADS had no yet invested in search engine placement activities, and their visibility was extremely limited, the web site was not attracting either the quantity or quality of monthly visitors that PowerROI had identified was possible. As a result, ADS agreed to a 60-day pilot program to implement a traffic generation and web site review program to quantify just how effectively they could use their web site for lead generation purposes.

ADS deployed PowerROI's PowerMarketing™ services, starting with a full site and web analysis to identify what prospects were searching for, and how the ADS site messages matched their needs, and what calls to action would be appropriate to get them to ask for more information. Based on that review, ADS designed additional and replacement "landing" pages, offering white papers, free quotes and seminar participation based on prospect registration on the site. In addition, appropriate traffic generation programs were put in place with an agreed 60-day budget, and the traffic tracking and measurement tools implemented. Since the typical sales cycle in CRM far exceeds 90 days, conversions were considered to be those prospects who fully completed a "lead form" with sufficient information to be considered a valid lead.

The Results

Once again, we were able to drive traffic and leads from day one of the campaign, increasing the volume as the analysis of results was used to tailor the search messages, site content and target audience. Overall, ADS achieved over a 4.5% conversion rate on site visitors, considered to be very successful, and resulting in a number of qualified leads and, best of all, a sale!

Using the data gathered in the pilot, ADS will now move forward with ongoing, further refined traffic generation programs and will add to its marketing mix with search engine optimization, e-zines and other strategies on a planned, phased basis!

Contact us for a FREE QUOTE on how your company can derive the same results from PowerROI's PowerMarketing services!