About Power ROI

Power ROI was founded and run by George Luntz, a seasoned business executive with over 25 years of highly successful experience in starting, building and growing businesses in South Africa and the USA.

Mr. Luntz's years of experience at all levels of the organizations which he founded or for which he worked, led him to a firm belief that, given good products and good employees, the most successful companies were those who understood the benefits of investing in carefully planned and measured marketing programs.

It sounds simple. However, many organizations confuse sales with marketing or fail to recognize that investments marketing often take ninety days or more to show results. Likewise, when it came to their web sites, most companies invested in web site creation and content without setting specific goals and objectives, and failed to invest in the marketing programs that would transform their web sites into successful, contributing marketing vehicles.

Led by George Luntz, PowerROI and its partners offer a wide array of services and technologies as part of their highly successful PowerMarketing™ solution, and work closely with you to create and execute appropriate, effective and successful marketing campaigns that will maximize your Internet Return on Investment (ROI).

George Luntz Background

Work Experience

Over 25 years experience in technology, software, sales, marketing and executive level management in both small and large organizations. Most recently, Mr. Luntz led a venture-backed start-up in Internet-based knowledge management solutions, helping to raise two rounds of financing. Prior to that, he co-founded, led and successfully sold Allegiant Legacy Solutions, a legacy application extension company; and he helped launch the US operation for an Israeli organization, leading their marketing and business development efforts, and was instrumental in its acquisition within 6 months of launch.

Mr. Luntz has been a frequent guest speaker at business and technology seminars, with topics ranging from technology implementation, Year 2000 asset protection, leveraging Internet technology to entrepreneurship, business growth, funding and exit strategies.

Educational Background

Mr. Luntz attained a Bachelor of Science degree in Computer Science and Applied Mathematics from the University of the Witwatersrand in Johannesburg, South Africa. He has also successfully completed a wide range of technical, management, sales and marketing programs at IBM, BellSouth and MCBA.

Feel free to Contact Us if you need more information before our web site is posted!